LifeLong Locks is proud to sponsor Bobby Labonte as he races for the NASCAR Nextel Cup Championship in his #43 Petty Enterprises Dodge. The company has also signed on to be the primary sponsor of the new Bobby Labonte Racing Team and driver Earl Pearson Jr. for 2007.

"We're excited to be a part of Bobby Labonte Racing and the sponsorship of Earl Pearson Jr. in 2007," stated Billy C. Henry Jr., President and CEO of LifeLong Locks. "Both Bobby and Earl are proven champions and will represent our company well. Also, to be a part of the Lucas Oil Late Model Dirt Series that Earl is the 2-time defending champion of is a great plus for our sponsorship program in motorsports. Were looking forward to the publicity and exposure it will bring to our company."

LifeLong Locks will also sponsor the "Fast Time" award at every Lucas Oil Late Model Dirt Series event in 2007. The "LifeLong Locks Fast Time Award" on the series will reward the driver that sets the fastest qualifying lap at each event with a cash award.